Alyssa - Founder of AmateurHour Coaching
Ironman Finisher

Alyssa - Founder & Head Coach

From Fargo, ND, Alyssa brings a lifetime of athletic experience combined with professional expertise to help you achieve your fitness goals.

Alyssa's journey in athletics began early with a passion for basketball, soccer, track, and cross-country. This love for sports led her to pursue a degree in Exercise Science at the University of Minnesota, where she earned her BS in Kinesiology.

Her passion for endurance sports emerged during her college years, leading her to complete numerous marathons and triathlons. As an Ironman finisher herself, Alyssa understands firsthand the dedication, training, and mental fortitude required to achieve ambitious athletic goals.

Balancing her roles as a coach, Ironman athlete, and mother, Alyssa deeply understands the challenges of integrating fitness into a busy life. She is dedicated to helping others achieve their fitness goals while maintaining balance with work, family, and personal commitments.

Expertise You Can Trust

Certified, experienced, and committed to your success

ACSM-Certified Exercise Physiologist

Recognized by the American College of Sports Medicine as an expert in exercise science and physiology

USAT Level I Triathlon Coach

Certified by USA Triathlon to provide expert coaching for all levels of triathlon competition

BS in Kinesiology

Degree in Exercise Science from the University of Minnesota

Achievements

  • Ironman Wisconsin - 3rd place AG
  • Ironman Steelhead 70.3 - 3rd place AG
  • Ironman 70.3 World Championship
  • Boston Marathon

Personalized, Practical, and Proven

At AmateurHour Coaching, we believe that fitness should enhance your life, not complicate it.

Individualized Approach

Every athlete is unique. Programs are tailored to your specific goals, schedule, and lifestyle to ensure sustainable progress.

Life Balance

Understanding the challenges of balancing family, work, and fitness, programs are designed to fit realistically into your busy life.

Holistic Wellness

Combining exercise science, nutrition guidance, and mental support to help you reach your full potential.

Ongoing Support

Providing continuous motivation, adjustments, and encouragement throughout your entire fitness journey.

Training Philosophy

"I believe everyone deserves personalized coaching that fits their life and helps them achieve their goals, no matter how ambitious or modest."

- Alyssa

From Athlete to Coach

Early Athletic Years

Growing Up in Fargo, ND

Developed a love for sports through basketball, soccer, track, and cross-country competition.

Academic Excellence

University of Minnesota

Earned BS in Kinesiology and pursued Exercise Science, combining passion with professional expertise.

Endurance Sports

Marathons & Triathlons

Discovered passion for endurance sports, completing multiple marathons and triathlon events.

Ironman Achievement

Ultimate Endurance Goal

Completed an Ironman triathlon, gaining firsthand experience in the ultimate test of endurance.

Professional Certifications

ACSM & USAT

Became ACSM-certified Exercise Physiologist and USAT Level I Triathlon Coach.

AmateurHour Coaching Founded

Present Day

Helping athletes of all levels achieve their goals while balancing life as a coach, athlete, and mother.

Ready to Work Together?

Let's discuss your goals and create a personalized training plan that fits your lifestyle